Some days, you wake up feeling great and genuinely wanting to help people. Other days, in customer service you have to go full Eleanor Rigby, wearing a face you keep in a jar by the door.

If you’re lucky, you work somewhere that lets you show your real face to your colleagues. It’s where we all belong.

Content Marketing: Creating and sharing helpful information through various forms of media.

Discontent Marketing: Convincing people they have a problem that you’ve created and, in an incredible coincidence, sell a solution for.

AI chat bots are good enough if you’re already accepting pretty crappy support as your standard. If you want to deliver excellent service consistently, and you’re not a gigantic company, AI-only chat experiences are not the answer.


View All Posts